Key blogging statistics for 2026
Quick engagement is key for 2026 blogging to rank well and reduce bounce rates, given new algorithms and shorter attention spans.
Understanding current effective strategies and key statistics will help create visible, clickable and readable content, providing a competitive edge.
TL;DR: Key insights
AI’s transformative impact on blogging
- Human-written content leads to 39% higher website selling prices than AI-generated content.
- Top AI content marketing uses by 2025: editing, brainstorming and writing headlines.
- 75% of marketers believe AI search engines will benefit blogs and drive traffic.
Blogging remains a key focus for brands
- Blogs increase website visitors by 55%.
- 65% of marketers work for companies with blogs.
- Content marketing budgets are rising, with 11.4% of marketers investing over $45,000 monthly.
Substantial online blogging presence in 2026
- Around 600 million blogs exist globally.
- Over 70 million blog posts are published monthly on WordPress.
Marketers find long-form content, original research and SEO/social media integration are key to strong blog performance
- In 2025, 66% of bloggers published 500-1,500 word blogs. However, 39% of marketers find 2,000+ word blog posts yield the best results.
- In 2025, 49% of bloggers published original research, a rise from 44% in 2024. Bloggers updating old posts are 2.5 times more likely to report strong results.
- In 2025, 93% of marketers use social media, making it a more popular choice than SEO (32%) for driving blog traffic.
Blogging statistics in the age of AI
1. Websites with human-written content sell for 39% more than AI-written content.
Based on 12 months of Motion Invest sales data, AI sites valued at $6,000+ sold 19 days slower than human-written sites.
2. Top 3 AI content marketing uses in 2025: editing, ideation, headline writing
Most bloggers (89%) use AI for outlines, headlines or grammar checks, not full drafts.
- 66% of content marketers use AI for editing.
- 66% of content marketers use AI for ideation.
- AI writes 58% of content marketing headlines.
3. 75% of marketers believe AI search engines will positively impact blogging.
A HubSpot study shows that almost 75% of marketers expect AI search engines to boost blog traffic. Only 9% foresee a negative impact.
Blog Stats: Brands, marketers & corporate
4. Blogs drive 55% more website visitors for brands.
Blogging remains a top inbound traffic generator. Without one, you’re missing out on traffic, SEO and potential customers.
5. 65% of marketers work at companies with blogs.
Blogging remains crucial for content marketing, despite the rise of TikTok and YouTube Shorts. Daily posts account for 22%, bi-weekly for 37% and weekly for 30%.
6. 45% of marketers at companies with blogs plan to invest more in blogging in 2026.
Only 13% will invest less, highlighting renewed interest in blogging. This is because blogging offers long-term ROI and can drive traffic and convert leads for years, unlike short-form platforms.
7. Content marketing budgets are increasing, with 11.3% of marketers planning to spend over $45,000 monthly in 2026.
Corporate content marketing budgets are significantly rising. In 2026, 11.3% of marketers plan to invest over $45k monthly, up from 4.1% in 2024, showing its increased importance for brands.
8. 81% of blogging brands also invest in video, 53% in podcasts and 46% in newsletters.
Blogging thrives within a content ecosystem, where posts can launch podcasts, newsletters, infographics and more, boosting ROI and reach.
9. The global blogging market, valued at $2.8 billion in 2023, is expected to reach $5.3 billion by 2032.
Blogging remains a strong and growing marketing platform, despite the rise of newer alternatives.
Blogging stats
10. Approximately 600 million blogs exist globally in 2025.
600 million blogs compete for attention, traffic and higher rankings, aiming for clicks rather than being scrolled past.
11. 70 million blog posts are published monthly on WordPress.
WordPress remains the leading blogging platform, even excluding blogs on other sites like LinkedIn, Medium or Substack.
Blog statistics: Writing, traffic & content creation
12. SEO is still a top way to drive blog traffic for 32% of marketers in 2026
SEO is still one of the top ways to drive traffic to a blog. In 2025, 32% of bloggers are using it to promote their content.
13. 93% of bloggers use social media to generate traffic
In 2025, over 90% of bloggers use social media for traffic, rivaling SEO.
14. How-to guides (51%), industry news (45%) and case studies (42%) are top-performing business content.
People seek both detailed information and the latest news on innovations and company features.
15. In 2025, average blog post length decreased from 1,394 to 1,333 words.
Orbit Media reports a marginal drop in blog post word count from 2023’s decade-high average of 1,427 words.
16. In 2025, 66% of bloggers publish 500-1,500 word blogs; only 9% post over 2000 words.
66% of blogs are 500-1,500 words (32% are 500-1,000, 34% are 1,000-1,500). Posts over 2,000 words are long-form content for SEO and in-depth answers. Most bloggers prefer shorter, valuable insights.
17. In 2025, bloggers average 3.25 hours per post.
For in-depth, strategic content, significant time investment is needed for high engagement and good rankings.
18. Bloggers updating old posts are 2.5x more likely to report strong results.
Refresh old posts with new statistics, findings or your own thoughts on what works and what doesn’t.
19. Following Google’s E-E-A-T guidelines, 39% of businesses producing blogs increased their citation of primary sources.
Google favors links to authoritative, original data and bloggers are adapting.
20. Original research published by 49% of bloggers in 2025, an increase from 44% in 2024.
Original data is best for backlinks, media, podcasts and reader trust. It requires effort but yields significant rewards.
Content starts at generation: NetusAI’s SEO article writer and content generator
Avoiding stylometry and detection issues shouldn’t begin after content is written, it should start with the writing itself. That’s where NetusAI steps in.
The NetusAI SEO article generator creates SEO-optimized blog posts, unlike generic AI tools producing easily flagged content. Unlike generic tools, it goes beyond simple drafting. It:
- Lets you input headlines and targeted SEO keywords
- Supports long-form templates for full blogs
- Auto-generates a structure with Title → Outline → Content
- Works in multiple languages for global teams
It connects directly to the Netus AI Bypasser + Detector system, ensuring your output is readable and avoids detection.
Unified platform for marketers, freelancers and bloggers to generate, review and rewrite AI content that sounds human.
Content generator
NetusAI offers a content generator that produces plagiarism-free content. Users can generate, download, copy and view their content history on the user-friendly NetusAI page.
NetusAI efficiently rewrites and generates high-quality, SEO-optimized articles from scratch or existing ideas, saving time without compromising trust.
Final thoughts
Blogging remains vital in 2026 digital marketing. Human-written, long-form, optimized content still proves valuable, while smart AI use boosts efficiency.
The blogging landscape evolves, increasing the utility of tools like NetusAI. NetusAI offers an SEO and content generator to tackle common challenges, ensuring high-quality, search-optimized and naturally sounding material.
NetusAI includes options to bypass AI detection and supports full content creation. This strengthens users’ competitive edge, leading to steady traffic and solid results despite online saturation.
FAQs
AI is changing blogging by aiding in editing, ideation and headlines. While 75% of marketers expect AI search engines to boost traffic, human-written content sells for 39% higher prices than AI-generated content. Tools like NetusAI help bridge this difference with SEO-optimized, human-sounding content.
SEO is used by 32% of marketers for traffic but social media is more popular (93% of bloggers). Updating old posts is also highly effective, leading to 2.5 times stronger results.
Blogging is crucial, driving 55% more website visitors, with 65% of marketers focusing on it. Content marketing budgets are increasing for blogging due to its ROI in traffic and lead conversion. The global blogging market is projected to reach $5.3 billion by 2032.
NetusAI generates high-quality, SEO-optimized, human-sounding content from headlines/keywords, supporting long-form templates and auto-generating structures in multiple languages. Its Bypasser + Detector avoids AI detection, boosting online performance.
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